Each red highlighted route corresponds to a spiral bound waterproof bike tour book (radtourenbucher) published by Bikeline, an imprint of Berlin-based Verlagesterbauer. Each one costs about 13,00 Euro and promises a detailed map, places to eat, to stay and must-see sights. They also publish hiking guides and a magazine called Trekkingbike.
This map is from a book catalog I picked up at Bider & Tanner, a monster bookstore in Basel.
For a cyclist riding the whole of Germany, these books are too much, but it shows how much Germans think they want to ride on their bikes during their summer vacation.
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